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Basil Yeo
basil@kallangroar.com
SPORTSWEAR giant Nike unveiled the new national team kit for Singapore in a closed-door ceremony held at the Red Dot Traffic Museum this afternoon.
The launch of the kits could not have come at a better time, as the Lions face Asian Football Confederation newcomers Australia in a friendly on 22nd March, in preparation for the upcoming 2010 FIFA World Cup Qualifiers game against Lebanon on the 26th.
Nike Southeast Asia's marketing director, Tim Parkinson, said that the launch is a sign of Nike's commitment towards its strategic partnership with the FAS in January 2007, allowing the Singapore national team access to all its premium products on and off the pitch.
The new kits incorporate the latest technology and performance credentials as worn by the world's best footballing nations such as Brazil, the Netherlands, South Korea and Portugal, and soon, France. The NikeFIT DRY Technology pulls sweat away from the body and aids in rapid evaporation, keeping the players dry and comfortable.
Also, the kit is constructed in a dynamic fit silhouette, which allows maximum movement and reduces shirt-pulling by opponents. The back of the kit features a zonal cooling technology which provides ventilation when players sweat.
Nike has taken all details into consideration, even making sure the seams along the shorts are heat-transferred to prevent chafing, maximising the player's potential.
Associate Professor Ho Peng Kee, President of the FAS, added that the signing of the contract with Nike in January 2007 was the threshold of a new challenge for the Lions, and brought many firsts in for Singapore. Associate Professor Ho also believes that Nike's strive for excellence is also what propels the players to be proud, passionate and committed when wearing a Nike jersey emblazoned with the national flag.
Teenage prodigy Hariss Harun is overjoyed with the launch of the kit, as well as his first time appearing in an advertisement.
"I love the new kit. It keeps us cool and I feel very proud to be wearing it," said Hariss.
"This is also the first time I have been involved in an advertising campaign and I feel very privileged to be able to experience this."
National captain Indra Sahdan could not agree more, and said that this was the best kit he has ever worn in 11 years playing in the national team.
"This year's advertising campaign was more fun the last year's, because this year I am working with my team-mates, and we had a lot of fun as well," said the 29-year-old.
The 2008 Nike-Singapore integrated marketing communications campaign, "Unleashed", will begin today, together with the sale of the jerseys, related apparel and equipment in authorised Nike retail outlets as listed below:
Nike retail outlets:
Nike by B.I.R.D Suntec City Mall
#01-114/124 Suntec City Mall
Nike by B.I.R.D Vivocity
#01-138 Vivocity Mall
Nike by B.I.R.D Cineleisure
#03-08 Orchard Cineleisure
Nike Wheelock
#02-02/03 Wheelock Place
Nike @ Singapore Changi Airport Terminal 2
#026-081 Airport Boulevard
Weston Corporation
#04-09 Peninsula Shopping Complex
#01-22 Queensway Shopping Centre
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